Privacy Policy – E-mail & Discount Codes

Last updated: 05/09/2026

This Privacy Policy describes how BA visuals LLC (“we”, “us”, or “our”) collects, uses and protects the personal data you provide when you request a discount code for DJ VISUALS products on https://ba-visuals.com/shop (the “Shop”). It supplements our general Privacy Policy, which continues to apply to the rest of the Website.


1. Controller Information

For the purposes of applicable data protection laws, including the EU General Data Protection Regulation (GDPR) where applicable, the data controller is:

Business name: BA visuals LLC
Registered address: 5 E 3rd St, Sheridan 82801, Wyoming, USA
Company ID (TIN): 41-3356160
E-mail: [email protected]


2. Personal Data We Collect

When you enter your e-mail address in the discount form on the Shop, we collect and store:

  • Your e-mail address – as entered in the form;
  • Date and time of your request;
  • Your IP address – used only to prevent abuse of the discount form (rate limiting);
  • Your discount code and its status (active, used, expired).

The Shop also remembers your discount code in your browser’s local storage so that it can be applied automatically at checkout. This data stays on your device and is not transmitted to us.


3. Purposes and Legal Basis

We process your data for the following purposes:

  • Sending your one-time discount code by e-mail – legal basis: your consent (GDPR Art. 6(1)(a)) and the steps taken at your request prior to a purchase (Art. 6(1)(b));
  • Sending occasional marketing e-mails about new DJ VISUALS packs, offers and news from BA visuals LLC – legal basis: your consent (Art. 6(1)(a)), given by submitting the form;
  • Preventing abuse of the discount form (e.g. automated or repeated requests) – legal basis: our legitimate interest (Art. 6(1)(f)).

You can withdraw your consent at any time (see Section 8). Withdrawal does not affect the lawfulness of processing carried out before the withdrawal.


4. Discount Codes and the Gumroad Marketplace

Your discount code is created in the Gumroad marketplace, which handles all purchases, payments and order delivery for DJ VISUALS products. When you complete a purchase, Gumroad processes your payment and personal data under its own Privacy Policy and Terms of Service. We never see or store your card details. Gumroad shares with us the information necessary to fulfil your order (e.g. your name, e-mail address, DJ name, selected scenes and uploaded logo).


5. Marketing E-mails

If you submitted the discount form, we may occasionally send you e-mails about new visual packs, discounts and news from BA visuals LLC. We send these e-mails ourselves from [email protected]; we do not sell or rent your e-mail address to third parties for their own marketing. You can unsubscribe at any time by replying to any of our e-mails or by writing to [email protected].


6. How Long We Retain Your Data

  • E-mail address and marketing consent: until you unsubscribe or ask us to delete your data;
  • Discount codes: unused codes expire automatically 24 hours after they were issued; records of issued codes are kept for up to 12 months for abuse prevention and accounting purposes;
  • IP address: up to 30 days.

7. Who We Share Your Data With

We share your data only with service providers that help us operate the Shop, under appropriate data processing agreements:

  • Our website and e-mail hosting provider – secure hosting of the Shop and delivery of our e-mails;
  • Gumroad, Inc. (USA) – creation of discount codes, checkout and payment processing;
  • Cloudflare, Inc. (USA) – website security and performance.

We may also disclose your data where required by law or to protect our legal rights.


8. Your Rights

Depending on your location, you may have the right to access, rectify or erase your personal data, to restrict or object to its processing, to data portability and to withdraw your consent at any time. To exercise any of these rights, or to unsubscribe from our e-mails, contact us at [email protected]. We will respond within the time limits required by applicable law.


9. International Data Transfers

BA visuals LLC is established in the United States and some of our service providers are located outside the European Economic Area. Where we transfer personal data of EU/EEA users to such countries, we rely on appropriate safeguards such as Standard Contractual Clauses approved by the European Commission, or on your explicit consent.


10. Data Security

We use appropriate technical and organisational measures to protect your data, including encrypted connections (HTTPS), access controls and rate limiting of the discount form. No method of transmission or storage is completely secure, but we work to protect your data using industry-standard practices.


11. United States residents (CCPA/CPRA and other state privacy laws)

If you are a resident of California or another U.S. state with a comprehensive privacy law (for example Virginia, Colorado, Connecticut, Utah, Texas or Oregon), the following applies in addition to the rest of this policy.

Categories of personal information we collect: identifiers (name, e-mail address), commercial information (orders and payments, processed by the Gumroad marketplace), internet activity (cookies, analytics, device and browser data) and any content you send us (for example your logo). We collect this information directly from you and through cookies, and we use it only for the purposes described in this policy.

We do not sell your personal information and we do not share it for cross-context behavioural advertising, and we have not done so in the preceding 12 months. We do not collect sensitive personal information and we do not knowingly collect personal information from anyone under 16 years of age. Because we do not sell or share personal information, a browser opt-out preference signal has no additional effect.

Your rights: the right to know what personal information we collect, use and disclose; the right to access it; the right to correct inaccurate information; the right to delete it; the right to opt out of sale or sharing (not applicable, as we do not sell or share); the right to limit the use of sensitive personal information (not applicable, as we do not collect it); and the right not to be discriminated against for exercising any of these rights.

How to exercise your rights: e-mail us at [email protected]. We will verify your request using the e-mail address associated with your data and respond within 45 days. You may authorise an agent to submit a request on your behalf; we may ask for proof of that authorisation.


12. Complaints

If you believe that we have processed your personal data unlawfully, you have the right to lodge a complaint with a data protection supervisory authority, in particular in the EU/EEA member state of your habitual residence, place of work or place of the alleged infringement.


13. Changes to This Policy

We may update this Privacy Policy from time to time. The current version is always published on this page together with the date of the last update.